At PUPUPULA, our furniture makes thoughtful designs come to life. We work with talented designers worldwide, combining our in-house expertise with a global perspective. This ensures each product is unique, useful, and loved by families and individuals.

Our In-house Designers

Our main design strength comes from within. Our in-house team designs most of PUPUPULA products. This ensures they align with our mission to Let Kids Be Kids, so that you can Enjoy Parenting More.

LEAD PRODUCT DESIGNER

Asu

Asu has over a decade of experience in home and electronics design. He has won many prestigious awards, including the German iF Design Award and Japan's Good Design Award. Asu excels at understanding children's evolving needs. He commits to crafting warm, useful products that last for years, for kids, families, and individuals.

Collaborating with Global Talent

We collaborate with exceptional external design studios. Their varied perspectives enhance our selections, bringing innovative concepts and award-winning expertise to your homes.

Office for Product Design

Office for Product Design is an international studio, formed in 2007 by Nicol Boyd and Tomas Rosén. They focus on creating carefully considered products and their associated experiences. Their meticulous approach ensures each element improves interaction and functionality, which is in line with our dedication to thoughtful design.

Explore Office for Product Design's approach and work.

Rudolph Schelling Webermann (RSW)

Rudolph Schelling Webermann (RSW) is a renowned product design and innovation consultancy based in Germany. RSW (formerly DING3000) was founded in 2005, with the goal of changing the world through thoughtful product design. Their work brings a strong sense of purpose and innovation to our children's furniture.

Learn more about Rudolph Schelling Webermann (RSW).

MSDS Studio

MSDS Studio is a Toronto-based furniture, lighting, and interior design practice. Led by Jessica Nakanishi and Jonathan Sabine, their work synthesises Jessica's interior design background with Jonathan's furniture and cabinet-making expertise. This combination contributes to our thoughtfully designed, beautifully crafted pieces.

Discover more about MSDS Studio's unique blend of expertise.

YUUE

The Berlin-based design firm YUUE reimagines everyday objects, focusing on the connections that exist between people and the objects they use. With a focus on emotion and interaction, YUUE's designs deliver a deliberate depth. They also intently address social and environmental issues through design.

Learn more about YUUE's purposeful approach.

A Black Cover Design (ABCD)

Guang Yu and Nod Young established the international branding firm A Black Cover Design (ABCD) in 2015. It has offices in Beijing and Los Angeles. Branding, visual identity, product packaging, user interface, and design strategy are among ABCD's areas of expertise. Their methodical and focused design approach has won them multiple national and international awards, adding a distinctive character to our brand.

Explore how ABCD shaped our brand.