Our Story
As Sic entered parenthood, she found it challenging to find quality, educational, and functional products that grow with her children. We sought designs that are adaptable to their rapidly evolving needs and inspire independence. This led us to build PUPUPULA with a conviction that drives our mission: Let Kids Be Kids, so that you can Enjoy Parenting More.
PUPUPULA, pronounced [pū~pū~pū~la], captures the joyful, light sounds of childhood. Our brand designs contemporary and thoughtful furniture.
Sic & Ainland
Co-founders of PUPUPULA
Our Mission
Let Kids Be Kids
Every child is unique. Our designs inspire them to think for themselves and play with endless curiosity. They are designed to encourage growth and develop independence.
Enjoy Parenting More
Parenting is a long journey. We design our products based on insights to provide solutions at different phases. Our products empower you to enjoy quality time with your children and regain personal freedom.
Our Design Philosophy
Good design is insightful. Products must do more than just look good. They must solve problems. Our furniture simplifies family life. It's simple, functional, innovative, and beautiful. Every item supports a child's natural growth.
We blend timeless aesthetics with smart, modular features. Our furniture grows with your child, providing lasting value. This is a smart and durable investment for your home.
Safety First & Always
Safety cannot be compromised, especially for children. Independent organisations, including SGS and CTI, conduct thorough testing on our furniture products to ensure they are strong, stable, and impact-resistant. They are also formaldehyde-free. The paints we use are SQI-certified, water-based, non-toxic, and environmentally friendly. We uphold the high safety standards.
Learn more about our commitment to quality on our Quality & Warranty page.
Recognised for Innovation
Sustainability guides our every choice. We select eco-friendly materials. We optimise production to reduce waste. Even our packaging is designed for reuse.
Explore our full commitment to the environment on our Sustainability page.
Our Global Footprint
PUPUPULA products support modern families across the globe. We design for a world where children become responsible global citizens.
Discover our international reach and partners on our Locations & Partners page.
Our Planet Promise
Sustainability guides our every choice. We select eco-friendly materials. We optimise production to reduce waste. Even our packaging is designed for reuse.
Explore our commitment to the environment on our Sustainability page.
