Privacy Policy

PUPUPULA Pte. Ltd. operates this e-commerce website. We respect your privacy and are committed to complying with the Singapore Personal Data Protection Act (PDPA).

This policy outlines how we collect, use, and protect your personal data when you interact with our store.

1. COLLECTION OF PERSONAL DATA

We collect personal data only when necessary to process orders, provide customer support, and improve your shopping experience. This includes:

  • Order & Account Information: Name, shipping/billing address, email address, phone number, and transaction details.

  • Customer Support & Communications: Information shared via email, WhatsApp, or our customer service channels (including interactions managed through WhatsApp and Moose WhatsApp).

  • Automatically Collected Data: Device information, IP address, and browsing actions gathered via cookies and tracking tools like Google Analytics 4 and Meta Pixel.

2. PURPOSES FOR COLLECTION AND USE

In compliance with the PDPA, your data is used strictly for:

  • Processing and fulfilling your orders (including shipping and secure payment processing via Shopify Payments, Stripe, and PayPal).

  • Communicating order updates, shipping notifications via logistics partners, and handling customer inquiries.

3. THIRD-PARTY APP DISCLOSURES

To run our online storefront efficiently, we utilize select third-party applications that may process user data on our behalf under strict privacy obligations:

  • Marketing & Engagement: CWILL/SendWILL (email popups/forms), Smile.io (rewards), and UpPromote (affiliate tracking).

  • Customer Service & Reviews: Judge.me (customer reviews) and WhatsApp / Moose WhatsApp (messaging support).

  • Analytics & Advertising: Google Analytics 4 and Meta Pixel for site performance and ad measurement.

4. DATA SECURITY AND INTERNATIONAL TRANSFERS

  • Security: We implement administrative, physical, and technical measures (such as SSL encryption) to protect your personal data against unauthorized access.

  • Overseas Transfers: Because our e-commerce platform is hosted globally via Shopify, your data may be transferred outside Singapore. We ensure that any international data transfers comply with the PDPA's transfer limitation obligations and maintain a comparable standard of protection.

5. ACCESS, CORRECTION, AND WITHDRAWAL OF CONSENT

Under the PDPA, you have the right to:

  • Request access to or correction of your personal data held by us.

  • Withdraw your consent for marketing or specific data processing at any time.

For any privacy-related inquiries, data access requests, or to withdraw consent, please contact our team via email at support@pupupula.com