What is PUPUPULA?

PUPUPULA is a Beijing-based lifestyle brand founded in 2017. We make contemporary and thoughtful products for kids from 1 to 100.
At PUPUPULA, good design is insightful. Our products are simple, functional, innovative and beautiful. We believe well-designed products will let kids be kids and let you enjoy parenting more.
PUPUPULA creates pieces that will be loved by your family for years. To make quality products, we collaborate with only the best factories and artisanal workshops.

pū~pū~pū~la

PUPUPULA is pronounced as [pū~pū~pū~la]. Try a few times to make beautiful little popping sounds.

Our Mission

Let Kids Be Kids

Every child is unique and should develop their own personalities, talents and skills. We believe that well-designed products can inspire our children to grow up more independently and confidently.

Enjoy Parenting More

Parenting is never easy. Well-designed products provide comfortable time-saving solutions so that parents can focus on spending quality time with their kids.

Worldwide Awareness

Whether from Beijing, San Francisco or Istanbul, our kids are growing up in a globally connected world. We hope them to become responsible global citizens. PUPUPULA creates products to fulfill the needs of modern families around the world.

Design with Love & Insight

We believe that good design is insightful. Beyond looking good, our products solve problems and make life easier.

Simple, beautiful, innovative, safe—and above all, kid-friendly, we design to let kids be kids and let you enjoy parenting more.

Our Factories

PUPUPULA creates pieces that will be loved by your family for years. We collaborate with only the best factories and artisanal workshops.

Our Planet

PUPUPULA creates pieces that will be loved by your family for years. We also want to have a positive impact on our planet:

• We choose only materials that are safe and environmentally friendly
• To reduce leftover materials in manufacturing, we control and optimize production efficiency
• We repurpose manufacturing waste and leftover materials
• We avoid overpackaging. Our packaging is designed for you to repurpose or reuse in order to reduce the carbon footprint